Developed a conceptual brand identity for the Clemson Art Book Fair as part of a class project, with the goal of creating a bold and cohesive visual system for an event centered on independent publishing and printed work. Using an assigned color palette, I built a distinctive identity that feels both graphic and approachable.
The logo system is driven by structured linework that forms subtle “shelves,” referencing the display and organization of books. This visual motif carries throughout the identity, creating consistency across applications. I extended the brand into a range of event materials, including nametags, table signage, tote bags, pins, and other merchandise. The final outcome presents a flexible and engaging system that captures the energy of a contemporary art book fair while maintaining strong visual cohesion.
Brand Style
MOCKUPS
Amelia Agosti 