Promenade Coffee Company, a conceptual coffee shop located along the Charleston Battery, was created to celebrate the city’s rich history through a modern, immersive brand experience. The project draws heavily from Charleston’s architectural character and cultural heritage.
To bring this to life, I incorporated swirling ornamental details inspired by Philip Simmons’s iconic ironwork, paired with a color palette of Charleston Green. A vintage map of Charleston was integrated into the packaging, allowing each element of the brand to tell a story. The final outcome creates a cohesive identity that offers customers a tangible connection to Charleston’s history while maintaining a refined, inviting aesthetic.
Brand Style
Mockups
Amelia Agosti 